Best Marketing Apps for Shopify in 2024
By thoroughly exploring the Shopify App store, we have gathered the apps that can help you create, launch and manage your marketing campaigns which can lead to more visitors, conversions and sales. We hope this will help you in your research to pick the best app for your store! Here are the best marketing apps for Shopify that we think you should use, free or paid, based on hundreds of recommendations.
by: Growave
Growave is the all-in-one marketing platform that empowers your Shopify store with product reviews, wishlists, loyalty programs, referrals, social login, and UGC.
Best for small and medium-sized Shopify stores to have loyalty & rewards, reviews, wishlist, Instagram, and UGC from one place instead of several separate apps.
Growave helps you to reach a new audience and engage visitors and converts them into buyers. We provide a suite of seamlessly integrated products starting from Social Login, Wishlists, Reviews and ending with Loyalty programs.
Leading Shopify Plus brands trust Growave to improve customer loyalty and review collection.
Trusted by 13000+ brands globally
Growave’s Key Features:
– Loyalty & Rewards: strengthen the customer-brand relationships, increase repeat purchases, boost engagement using convertible loyalty points, gifts & VIP-tiers membership on your site. Use a loyalty program offline with Shopify POS.
– Referral program: grow your community by rewarding them for sharing on social media, email, and referring their friends.
– With the Growave Shopify Reviews app collect more photo reviews, product reviews, and site(brand) testimonials on autopilot, drive more shoppers to your site through search and social. Build trust with visual product reviews, Q&A, and boost sales via UGC. Automated, customizable, and personalized review request emails to collect verified photo reviews.
– Wishlist: let customers save their favorite products to their wishlist with easy access. Reduce shopping cart abandonment, order recovery, and targeted emails
– Social Login: easy login in 1 click using Facebook, Google, Line, Twitter, Yahoo, Tumblr, and Amazon account, or by an email address.
– Instagram Shop Gallery: shop Instagram feed and UGC is fully compatible with a NEW Instagram API. Turn your Instagram feed and user-generated content into shoppable galleries and allow your customers to shop directly from an Instafeed.
by: SMSBump
SMSBump is Shopify’s most loved SMS marketing and automations app. Tens of thousands of Shopify and Shopify Plus merchants are launching, growing and managing their SMS marketing with SMSBump. Built to enable TCPA and GDPR compliance. Create SMS /MMS (Text with image) marketing campaigns in seconds and track results. Integrates with all major Shopify apps for Reviews, UGC, Loyalty, ESPs, Subscription services, help desks and more.
Key Features:
- Send messages just the right time – Launch campaigns or send automations based on your customer’s local timezone,
- Quiet hours – Input quiet hours based on your store timezone which guarantees that your clients would not be woken up in the middle of the night
- Country restriction – Send messages only to a certain countries
- Max cost per text message – Optimize your costs and do not send SMS messages above a certain threshold
- Emojis – Spice up your campaigns
- GIPHY and Pexels integration
- Analytics – Track orders, link clicks, SMS by country, conversion rate, amount spent, specific automation stats, campaign stats, Image SMS, GIF SMS special tags and many more
by: Omnisend
Omnisend is an Email & SMS marketing platform used by 70,000+ ecommerce merchants who want to increase sales, not the workload. We’re the only marketing automation platform that has a G2 ease-of-use rating as high as 9.3, after all!
Seamlessly collect email and/or SMS opt-ins using our mobile-friendly, fully customizable popups, signup boxes, landing pages and even a wheel of fortune. Boost your conversions with well-targeted, personalized messages across email, SMS, push notifications and use the built-in audience sync for Facebook & Google ads. Moreover, Omnisend integrates with Growave to enhance the capabilities of both apps.
All messages, subject lines and workflow settings are pre-built, so you can get up and running in minutes. No need to pay for multiple apps anymore!
Key Features:
- Sell while you sleep with pre-built workflows
- Convert store visitors to shoppers with pre-built ecommerce automations
- Send stunning newsletters
- Create beautiful, shoppable emails in minutes
- A drag & drop email builder
- Ready-made, responsive email templates
- Dynamic coupon codes
- An automatic product picker
- Automatically resend campaigns without any tedious manual work!
- Build your Email and SMS lists
- Improve your targeting with robust segmentation
- Combine email with SMS and push notifications
- Send FREE SMS on any plan
- SMS available worldwide
- Push notifications and SMS can be used in campaigns & omnichannel workflows
- Campaign, automation and form performance reports
- Personalized benchmarks to compare against industry brands
- Live view of store visitor activity
- Customer Lifecycle Stage breakdowns
- Custom storefronts & single integration API. Contact us before installing.
- 24/7 live chat & email support
- Dedicated customer success managers for Pro plan users w/15K+ subscribers
- On-demand Omnisend Academy training & live webinars
- Enjoy all features on any plan
Get started by accessing all Omnisend’s features on the Free plan. You can upgrade your plan to suit your list size.
by: TagNpin
NotifyVisitors is one of the best email marketing software as it offers a wide range of features. You do not require any coding knowledge to get started. Moreover, it offers a free plan where you can send up to 1000 contacts to 1000 email sends and test its features and functionalities.
Key Features
NotifyVisitors is best suited for Shopify stores, small businesses, and startups.
- Automated email campaigns
- Send welcome emails, promotional emails, cart abandonment emails, win-back, etc.
- Track your campaign progress through in-depth analytics
- Drag and drop email editor to personalize emails.
- A/B testing your email segmentation
- Advanced Reporting
- Advanced segmentation
- Personalization
by: Meta
An innovative solution designed to elevate your online business: the ability to seamlessly sell on Facebook and Instagram while efficiently managing your operations, all from one central hub. Patform empowers you to grow your presence on these social media giants, manage orders, and facilitate returns, all within the familiar and user-friendly Shopify environment.
Key Features:
1. Unified Business Management:Streamline your business by managing your Facebook and Instagram sales, orders, and returns directly from your Shopify dashboard. No more switching between platforms – everything you need is in one place.
2. Powerful Sales and Marketing Tools:Boost your sales and reach your target audience effectively with a robust sales and marketing tools. Easily promote your products and precisely target your audience, ensuring your offerings reach the right customers at the right time.
3. Seamless In-App Shopping Experience:Enhance customer experience with a seamless in-app shopping journey, from discovery to checkout. With an integrated solution, you can offer a hassle-free shopping experience, building customer loyalty and encouraging repeat business.
4. Automatic Product Syncing:Save time and effort by automatically syncing your eligible products to your Facebook and Instagram shops. Manage your inventory from one central location, ensuring consistent product availability across all platforms.
5. Insights and Optimization:Gain valuable insights into your shop’s performance, including best-performing products and top-tagged content. Use this data to make informed decisions and optimize your offerings for better results.
6. Conversion Pixel Setup:Drive better ad performance by setting up a conversion pixel. Understand customer behavior, track conversions, and refine your marketing strategies to maximize your return on investment.
7. Effortless Setup and Support:Get started effortlessly with a one-time account connection. Intuitive setup process ensures you can begin selling on Facebook and Instagram in no time. Plus, enjoy the peace of mind that comes with a dedicated customer support, available via email and live chat.
By partnering with Shopify, you not only expand your reach to new customers but also simplify your business operations. Experience the ease of managing your social commerce efforts while accessing powerful tools and valuable insights. With the Meta platform, you can focus on what matters most – growing your business and delighting your customers. Join us today and discover a new era of social commerce success.
by: Shopify
The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Get your products discovered with Shopify’s Google channel.
Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.
Businesses new to advertising with Google can earn up to $150 in ad credit. We’ll match your spending on Smart Shopping campaigns up to $150 within the first 30 days.
Key Features:
- List products for free on Google.
- Enable seamless checkout with Buy on Google. Available to eligible US businesses.
- Run paid Smart Shopping campaigns to promote products across Google.
by: Shopify
Connect with your customers and build lasting relationships with Shopify’s own email marketing tool.
Choose from a growing collection of email marketing templates like product collections, sales, restock, newsletters, holidays, events, and more. With illustrations and templates for every moment of your business.
Key Features:
- Send branded emails to your subscribers in just a few clicks – directly from your Shopify admin.
- Easily customize an email by editing text, buttons, images, layout and more to make it your own.
- Personalize your subject line, preview and body text with customers information for a more engaging experience.
- Duplicate previous emails to keep your content consistent.
- Be more flexible. Schedule an email to send at a desired time.
- Import customer lists into Shopify.
- Segment emails to ensure the right message gets to the right person.
- Track results including open and click-through rates, products added to carts, and purchases.
- Send emails from your domain with little setup if you purchase your domain on Shopify.
by: Shopify
Sell more with Buy Buttons and checkout links
Create a Buy Button for any product or collection and add it to a website or blog. Use the Buy Button editor to match the style and colors of your brand, then copy and paste the HTML code to your platform of choice. You can also create quick checkout links that will send shoppers directly to your checkout page. Choose a single product and variant, then copy your link to any email, direct message or social media post.
Learn more about Buy Buttons and checkout links by visiting the website in the “Sales and support” section of this page.
Key Features:
- use the Buy Button editor to build buttons with custom fonts, colors, and layouts
- update product details from Shopify without needing to edit the code on your website or blog
- fulfill orders for customers that are placed using Buy Buttons and checkout links
- track sales using your Home sales overview and Analytics pages
- create fast and easy checkout links to promote products
by: Shopify
USE CHAT TO SELL MORE AND BUILD STRONG RELATIONSHIPS
Shopify Inbox is so much more than support. In fact, 70% of Shopify Inbox conversations are with customers making a purchasing decision.
Talk with customers and sell over online store chat, social media, and email all from Shopify Inbox. Customize online store chat, saved responses, and more right from your admin. With Shopify Inbox, you can grow your business, build strong customer relationships, and spend less time on support, all for free from a single business chat app.
Key Features:
- Save time managing customer conversations from online store chat and social media all within a single app
- Send products, discounts, and new orders from your Shopify store directly inside chats with just a few taps to turn more conversations into checkouts
- Send automated messages and continue chats over email in case you can’t respond in real-time
- Know when customers add or remove items from their shopping cart
- Assign chats to your staff and team to scale customer conversations
- MESSENGER // Let customers contact you from your Facebook Page, Facebook Shop, and Messenger.
- INSTAGRAM (coming soon) // Let customers contact you through your Instagram posts, stories, and Shop tab.
by: PINTEREST inc
Install the Pinterest Shopify app to quickly upload your product catalog and publish Pins for items you sell. Get your products in front of 400M people on Pinterest. People on Pinterest can easily discover, save and buy products from your website for free, without any advertising spend from you.
Key Features:
- Once you’ve uploaded your catalog, people on Pinterest can easily discover, save and buy products from your website without any advertising spend from you.
- Track performance with the Pinterest Tag and keep your Pins up to date with daily automatic updates.
- Pinterest users can quickly find, save, and purchase items from your website free of charge, without any ads being spent on you.
by: Klaviyo
Klaviyo is the leading ecommerce marketing platform in the Shopify ecosystem. Over 265,000 stores around the world use Klaviyo to send personalized email, SMS messages, signup forms and more. The platform scales with your business no matter how much you grow—so you can go from launch to running a billion-dollar brand without slowing down or switching platforms.
Key Features:
- Powerful pre-built integrations
- Free and flexible account options
- Pre-built forms, templates, and automations
- Personalization and targeting
- Out-of-the-box automations
- Dynamic forms
- Best-in-class segmentation
- Growth-focused reporting
- SMS
- Social advertising
- Insights and guidance
by: Mintt Studio
Mintt – Instafeed is a powerful tool designed to seamlessly integrate custom shoppable Instagram feeds into your online store. The application offers a range of features tailored to enhance user experience and boost engagement, allowing you to leverage your Instagram content effectively.
Key Features:
1. Diverse Content Display:Display a variety of Instagram content, including photos, Reels, and videos, in grid or slider layouts. This diverse presentation style ensures your visitors are captivated by visually appealing content.
2. Flexible Layout Customization:Tailor the appearance of your Instagram feeds with manual or auto-optimized layouts. Mintt – Instafeed provides flexibility, allowing you to match the feeds seamlessly with your store’s aesthetics.
3. Mobile-Friendly Design:Create a user-friendly experience with custom rows and columns specifically optimized for mobile devices. Regardless of the screen size, your shoppable Instagram feeds will adapt, providing a consistent browsing experience.
4. Shoppable Feeds:Tag multiple products within your posts to create shoppable Instagram feeds. This feature enables direct linking to products, simplifying the purchasing process for customers and potentially increasing sales.
5. Efficient Content Management:Filter your posts based on hashtags, streamlining the content displayed on your feeds. This efficient management ensures that your visitors see relevant posts, improving engagement and user satisfaction.
6. Social Proof and Engagement:Showcase real customer experiences and social proof through your Instagram content. By integrating Instagram feeds, you can build trust among visitors and encourage them to explore your products further.
7. Automatic Content Updates:Keep your store dynamic with automatic updates from your Instagram account. Fresh content is consistently delivered to your store, ensuring visitors are always greeted with the latest posts.
Mintt – Instafeed simplifies the process of integrating Instagram content into your store. By offering diverse display options, seamless customization, and efficient content management, the application helps you enhance user engagement, build trust, and potentially increase conversions. With Mintt – Instafeed, you can leverage the power of your Instagram presence to create a more interactive and engaging shopping experience for your store visitors.
by: Mailchimp
Mailchimp is the all-in-one email marketing and automation platform used by millions of entrepreneurs around the world to grow their brand – and their business.
Whether you’re just starting out or already running a thriving company, Mailchimp’s beautiful, precision-targeted emails, expert insights, and powerful marketing CRM give you everything you need to scale your business.
Remind customers about stuff they already want with abandoned cart emails or win back lapsed customers with re-engagement promotions. Customize your automations with Mailchimp’s Customer Journey Builder or choose from a collection of pre-built journeys.
Create and launch multichannel social campaigns to reach your audience where they’re hanging out. Use our Lookalike Audience Finder to target customers similar to your best-performing segments.
Key Features:
- Automations that do the work for you
- Flexible templates and AI-generated custom designs
- Let your brand shine through with easy-to-use design tools, drag-and-drop templates, and custom designs generated by our AI-powered Creative Assistant.
- Advanced personalization and segments
- Track and segment customers based on transaction details, purchase frequency, location, and more. Target different segments with personalized content that will resonate with them.
- Expert insights and recommendations
- Use A/B testing to refine your content and get personalized suggestions from our data-powered Content Optimizer to improve your copy, imagery, and layout.
- Growth-focused reporting and analytics
- Get help from real-time reports, built-in analytics tools, and personalized recommendations on what to do next.
- Built-in product recommendations
- Automatically deliver personalized product recommendations based on a customer’s purchase history.
- Go from concept to publish in just a few clicks with all your logos and assets in one place. Re-use creative assets to keep all your marketing consistent and on-brand across channels.
- Turn browsers into buyers with digital ad tools that retarget website visitors on social channels or the web.
- Capture leads and grow your subscriber list with an unlimited number of pop-ups forms and landing pages – pre-built and ready to publish in seconds.
by: Judge.me
Gather and showcase product reviews along with star ratings to establish trust and drive sales through the influence of social proof.
Judge.me offers a high-speed, fully customizable review application available in 38 languages. It enables you to seamlessly schedule automatic email requests for reviews complete with photos and videos following order fulfillment or delivery. You can also import reviews from other apps if needed. Elevate your conversion rate by prominently displaying reviews and user-generated content (UGC) through your storefront widgets, sharing them on social media platforms, and enhancing your SEO with star ratings on Google. The setup process is straightforward and tailored to your specific store: personalize widget text, colors, and themes, or seek assistance from 24/7 support team for basic design adjustments.
- Take advantage of unlimited email review request capability, allowing for photo and video submissions, and integrate in-email review forms.
- Highlight star ratings, both for your store overall and individual products, and seamlessly incorporate trust badges and a reviews carousel for enhanced credibility.
- Extend the reach of your reviews by sharing them on prominent social media platforms like Facebook, Instagram, and Twitter. Additionally, leverage rich snippets and Google Shopping for greater online visibility.
- Engage with your reviewers through features like Q&A, coupon offerings, and integration with email marketing campaigns, nurturing a sense of community and loyalty.
- For further reach, automatically syndicate your product reviews through platforms like the Shop app, Facebook, and Instagram, ensuring your brand’s reputation resonates across multiple touchpoints.
If you’re interested in comparing Judge.me with Loox, another popular product review app, don’t forget to check out this comprehensive comparison.
by: Snap Ads
Effortlessly craft tailored advertisements and connect with Snapchat’s distinctive audience to foster meaningful interactions.
Embrace the Snapchat Generation where they naturally congregate. With Snapchat Ads, you can seamlessly synchronize your product offerings and design captivating campaigns on the platform where millennials, Gen Z individuals, and other enthusiastic Snapchatters gather to share genuine moments with their friends and family. Join the ranks of over 10,000 Shopify merchants who are leveraging the Snapchat Ads app to promote and expand their businesses. Snapchat provides a range of specialized features designed to support e-commerce stores like yours:
- Catalog Synchronization: Keep your product information consistently updated by syncing your catalog.
- Engaging Full-Screen Ads: Craft full-screen, immersive advertisements that inspire action and yield tangible results.
- Targeted Advertising: Reach your ideal customers at the most opportune moments using Dynamic Shopping Ads.
- Performance Measurement: Gauge the effectiveness of your campaigns through metrics such as return-on-ad-spend.
- Campaign Optimization: Fine-tune your campaigns to drive purchases using the Snap Pixel.
- Brand Building and Sales Growth: Seamlessly establish your brand presence and boost sales on Snapchat.
- Engaged Audience: Tap into a highly engaged audience that dedicates more than 30 minutes of daily screen time to Snapchat.
You can effortlessly create two distinct campaign types directly from Shopify’s Marketing tab, streamlining the entire process. Snapchat Ads empower you to tailor your marketing efforts to this unique and vibrant audience, resulting in meaningful engagement and brand growth.
by: TikTok Inc.
This app allows you to create video ads, track results, and manage your orders all from within Shopify. Here are the key features available on the TikTok channel for Shopify:
Key Features:
- Get Started with TikTok For Business – Easily create a new account, set up a payment method and quickly start running ads.
- 1-Click Pixel Installation – The TikTok Pixel helps you track performance and is easy to implement. Once your account is connected you can install your pixel with just one click. No coding or developers required.
- Promote Products on TikTok – Easily set up and track conversion campaigns within Shopify using the guided campaign creation tool.
- Target Your Audience – With a mix of demographic, location, and behavioral options, you can adjust your targeting to be as broad or defined as you want.
- Creative Made Simple – Our Video Generator tool helps you create TikTok-style videos in minutes. Simply upload product images or videos, and the tool does the rest – no video production expertise is required.
- Optimize Marketing Campaigns – Quickly view a snapshot of your important campaign performance data on the reporting dashboard and gain an understanding of your conversion funnel, as well as identify opportunities to optimize your ads.
*This app is currently not supported on mobile.
by: TIDIO LLC
Tidio app uniquely merges live chat, Bots, and Marketing Automation to meet the expectations of the most demanding Shopify store owners. By adding Tidio Chat to your store you empower your customers with the quickest and most effective form of contact. Research shows that live chat can boost sales by as much as 40%. Next time your customer faces an issue, they won’t go to the competitors or waste time — they’ll contact you.
Key Features:
- Respond on Chat and Messenger
- Enable Bots and increase sales
- Set up in less than 30 seconds
- A modern widget design that suits any website
- The option to support multiple languages;
- One of the highest-rated mobile app providers for iOS/Android in the industry;
- Dozens of Automation and Bot templates for boosting your sales, as well as limitless possibilities thanks to the powerful editor;
- Rich widget customisation options;
- The option to see what your visitor is typing in real time;
- Fantastic 24/5 support;
- Support for 20+ integrations
by: Flexify
Tap into the power of Facebook Shop, the unified digital storefront that seamlessly integrates across Facebook and Instagram, with Flexify, your one-stop solution for advertising and selling your products on these leading social media platforms. Join tens of thousands of merchants who have harnessed Flexify’s capabilities to create auto-synced Facebook Product Catalogs, enabling Dynamic Product Ads, Facebook Shop, and Instagram Shopping – and don’t worry, it works with Google and Pinterest too!
Embark on your ecommerce journey risk-free with Flexify’s generous free-forever plan and discover a suite of powerful features designed to elevate your online presence:
- Highly Targeted Product Ads: Craft laser-focused product ads across Facebook, Instagram, and Google, reaching the right audience at the right time.
- Dynamic Creative Automation: Eliminate the tedious task of manual ad configuration. Flexify generates unique creative for all your products, ensuring your ads are always fresh and engaging.
- Set-and-Forget Campaigns: Create campaigns once and let Flexify work its magic. Your product ads will continuously reach potential customers, maximizing your visibility and sales opportunities.
- Cross-Device Reach: Expand your reach beyond desktop computers. Flexify ensures your product ads are displayed across all devices, capturing the attention of potential customers wherever they are.
- High-Relevance Targeting: Showcase products that resonate with your audience’s interests and social media behavior, driving conversions and boosting sales.
- Always Up-to-Date Inventory: Never advertise out-of-stock products again! Flexify seamlessly synchronizes your store’s inventory with your ads, ensuring you always present customers with available items.
- Massive Product Feeds: Showcase up to 1000 products on our free plan. Upgrade to paid plans for unlimited feeds and enjoy limitless product promotion.
- Curated Product Collections: Decide which products to sync – showcase your entire product line or select specific collections to highlight.
- Enhanced Image Quality: Say goodbye to cropped images in your ads! Flexify intelligently resizes images for optimal display across all platforms.
ReferralCandy powers referral programs for 3,000 fast-growing Shopify brands.
ReferralCandy is easy to use for both you and your customers.
ReferralCandy helps Shopify and Shopify Plus merchants reach new customers, grow their brand through word-of-mouth, and build customer loyalty through a refer-a-friend program.
Our top merchants have generated millions in referral sales with ReferralCandy. Their referral programs have worked across various industries: fashion, athleisure, nutrition, electronics, baby products, and more.
And, they are well supported by our Customer Success team, who will reach out proactively to check-in and share optimization tips. Check out all our 5-star reviews.
You can also use ReferralCandy to run an automated affiliate program by offering a flat or percentage amount of cash reward as commissions for your affiliates. If you want to run both a referral program and an affiliate program, feel free to reach out and we can set them up for you for the price of one account.
ReferralCandy integrates with Klaviyo and Mailchimp; allows you to embed tracking pixels from Facebook, Google, and AdRoll; and links with S-Loyalty, ReCharge, Recurring Orders, and S-Loyalty.
Key Features:
- Launch your referral program in just 30 minutes. Plus, you have a 30-day risk-free trial to test out ReferralCandy.
- Use post-purchase popups and emails to recruit existing customers to your referral program
- Send rewards automatically to customers who have made successful referrals
- Grow your store with no limits on referral sales or customers enrolled and no charges for redemptions
- Customize landing pages and emails with your logo, images, and brand colors
- Use the theme editor—no developer help is needed
- Display your copy in up to 12 languages including German, Spanish, Danish, Chinese, and Japanese
- Detect suspicious transactions and take action with Fraud Center
- Identify and review customers with suspicious transactions
- Receive an alert when referral codes are leaked on coupon sites
- Manage referral fraud by disqualifying referrals and banning customers
- Connect your favorite marketing apps for power-ups
- Emails: Integrate ReferralCandy directly into your MailChimp and Klaviyo email flows and newsletters
- Remarketing: Embed tracking pixels from Facebook, Google Ads, and Adroll for retargeting purposes
- Analytics: See referral traffic on Google Analytics
- Use ReferralCandy for your affiliate marketing program